Upgrade Your Apple Watch
Premium bands and rugged cases built for work, gym, travel and everyday carry.
One watch. Multiple ways to wear it.
Metal for work. Leather for the office. Carbon fiber for everyday carry. Rugged protection for gym and travel.
Shop by Style
The Perfect Ultra Match
Premium titanium link bracelet for Apple Watch Ultra.
The Titan™ gives your Apple Watch Ultra the weight, finish and presence of a premium timepiece — without losing the utility you wear it for every day. Built for work, travel and everyday carry.
• Titanium finish designed to pair cleanly with Apple Watch Ultra
• Precision-fit connectors for a secure, flush feel
• Premium link bracelet look without the stock strap feel
• Built for work, travel and everyday wear
Protection Without the Bulk
Protective case for Apple Watch Ultra.
The Sentinel™ is built for Apple Watch Ultra owners who want extra protection without turning their watch into something oversized or awkward to wear. Its shock-absorbing shell and raised bezel help guard against everyday impact, while the clean fit keeps the watch comfortable, functional and easy to wear from day to day.
- Shock-absorbing case built for dependable everyday protection
- Raised bezel helps protect the display from direct impact
- Secure, lightweight fit without the bulky feel
- Precise cutouts for easy access to the Digital Crown and Action Button
Full-Grain Leather. Built for the Office.
A leather Apple Watch strap that gets better with age.
The Artisan™ upgrades your Apple Watch with full-grain Italian leather, reinforced stitching and stainless steel hardware. It starts firm, breaks in naturally and develops a rich patina over time — made for work, travel and everyday wear.
- Full-grain Italian leather that develops natural character over time
- Reinforced stitching built for daily wear
- Stainless steel hardware for a secure, premium fit
- Designed to dress up your Apple Watch without losing everyday comfort
- Compatible with selected Apple Watch sizes
– James B., New York, NY
“The build quality is insane. Feels more like a luxury Swiss watch bracelet than an Apple accessory. Solid, perfectly finished, and worth every cent. Alpha nailed it.”
– David R., Cupertino, CA
“I’ve tried three other ‘titanium’ bands. This is the only one that is a truly perfect match for the Apple Watch Ultra. The color, the brushed finish, the fit — it looks like it came straight from Apple’s design studio.”
– Michael S., Chicago, IL
“You expect it to be heavy, but it’s not. It’s eerily light — you almost forget you’re wearing it. Yet it still feels incredibly strong and solid. The best of both worlds.”
– Alex W., London, UK
“This is the band that unlocks the Ultra’s full potential. It transforms it from a weekend adventure gadget into a serious, elegant timepiece I can wear to the boardroom. Finally, one watch for every occasion.”
